INTERNATIONAL MARKETING MANAGEMENT

By Prof. Fauzia Arshi

**Master the Global Marketplace:** Are you ready to navigate the complexities of cross-border commerce and drive international growth? *INTERNATIONAL MARKETING MANAGEMENT* by the esteemed Prof. Fauzia Arshi is your essential guide. This comprehensive resource delivers cutting-edge strategies, in-depth analysis, and real-world case studies crucial for success in today's dynamic global landscape. Learn how to adapt marketing mix elements, overcome cultural barriers, and develop powerful global marketing plans. Perfect for students, professionals, and aspiring international marketers seeking to elevate their expertise in global marketing management and strategy. Secure your competitive advantage with this definitive text on international business and marketing.

₹895